Growing up surrounded by war in his home country of Niger, Bombino is an artist who chose to use his guitar and music as his weapon of choice. We took his song, “Ahoulaguine Akaline,” around the world, adding musicians from the U.S. all the way to Japan—showing men and women, all connected and using their talents as weapons for good. “…When you feel somebody with talent and it inspires you, opens your heart…you look at the world differently,” says PFC co-founder and producer Mark Johnson. Learn more about the inspiration behind this song by watching our final installment of When the Music Comes to Life for our Listen to the Music series.
Come to Life – Guayaki
Come To life is an Artist Driven Music Collective fueled by its parent company Guayaki Yerba Mate, Guayaki’s mission is to steward and restore 200,000 acres of South American Atlantic rainforest and create over 1,000 living wage jobs by 2020 by leveraging their Market Driven Regeneration business model. Guayaki’s vision holds that yerba mate culture will power their Market Driven Regeneration business model to regenerate ecosystems and create vibrant communities. For more information visit: Come to Life and Guayaki.
Venice, Los Angeles, CA, USA