On Thursday 23 July, UNFPA Executive Director Dr. Natalia Kanem will be joined by government and civil society leaders and other experts to discuss this question in the latest Nairobi Commitments/ICPD25: What’s Next? Global Thought Leadership Conversation. Participants will reflect on how we can build a better world, one that breaks the cycle of systemic inequalities and brings us unequivocally toward equal societies, free from discrimination, marginalization and racism.
The virtual moderated event will also include music and other performances by people of African descent and the African diaspora and Playing For Change co-founder Mark Johnson will join the conversation to share some exciting news!
The event will feature simultaneous interpretation in French, Portuguese and Spanish, as well as international sign language.
Promote the conversation on your social media channels using the hashtags #ICPD25 and #WhatsNext4Women so we can engage a large global audience and continue our march for change.
On June 11th, Playing For Change co-founders Whitney Kroenke and Mark Johnson accepted Sweden’s Polar Music Prize alongside hip-hop pioneer Grandmaster Flash and German violinist Anne-Sophie Mutter at the Grand Hotel in Stockholm.
Polar Music Prize
Regarded as one of the foremost honors throughout the international music community, the Polar Music Prize is bestowed annually to influential individuals, artists, and organizations who break down musical boundaries and bring together people from all the different worlds of music. First awarded to Sir Paul McCartney in 1992, there have since been more than 50 laureates, including such greats as Joni Mitchell, Patti Smith, B.B. King, Bob Dylan, Ray Charles, Stevie Wonder, and many more. Laureates from a wide range of countries, cultures, and continents have received the Prize in Stockholm from the hand of His Majesty, King Carl XVI Gustaf.
According to the Polar Music website, the prize is “awarded for significant achievements in music and/or musical activity, or for achievements which are found to be of great potential importance for music or musical activity, and it shall be referable to all fields within or closely connected with music”. This qualification has taken many forms, from rewarding individuals for outstanding musical innovation, to acknowledging significant careers in music and performance within local, national, and global communities, as well as honoring those for their service to humanity in leading positive change through music.
Each year, the Polar Music Prize Committee organizes the event in coordination with Sweden’s Royal Family, hosting various live performances, onstage “Polar Talks” with each of the Laureates, a red (pink) carpet and banquet, award ceremony, and additional pre and post-ceremony celebrations.
In their acceptance speech for the Polar Music Prize, Whitney said:
“Everyone here knows the power of music. That it can not only heal, but motivate. That it can not only give opportunity, but lift us out of that which holds us down. We see it every single day in the work we do with Playing For Change. By using their culture, their community, and their own history to strengthen next generations and build success and happiness. All it takes is music. All it takes is one spark.”
To view their full acceptance speech, click below.
Playing For Change
For Whitney Kroenke and Mark Johnson, the honor of accepting the Polar Music Prize on behalf of the Playing For Change Movement cannot be understated. Yet, to them, the accomplishment goes far beyond their work as co-founders, and is a reflection of the worldwide support and appreciation that has fueled the organization for the past 15 plus, years. Playing For Change could not have become what it has without the generosity of thousands of musicians, the dedication from countless individuals and partners, and the belief from millions of human beings around the world that we are all connected through music.
In speaking with the co-founders about the Polar Music Prize award and ceremony, they had this to say.
Whitney: To have a music movement, a music project, honored alongside heroes of ours that inspired us and Playing For Change was really, really humbling…. to me it means that the “small” musicians are being seen and heard, and being recognized, and that is SO exciting because it means people are paying attention to each other!
Mark:I felt proud for all the people and communities who have worked so hard to support our project around the world and I was especially honored for PFC to be in the company of so many legends and musicians who have inspired us in so many ways.
Are there any notable past laureates that you are honored to share the stage with?
Mark: So many of my musical heroes are included, too many to list but my new favorite is Grandmaster Flash!
Whitney: YES!!! All of them! But I was especially blown away by being in the company of Bruce Springsteen—I’m a huge fan!
What does the Polar Music Prize mean to you?
Mark: During our first trip recording and filming street musicians in New Orleans back in 2001 we met a percussionist named R1 who told us “Music gets to the sentiment behind the words…” and I always loved that perspective of music as a window into something deeper. The Polar Prize is similar as they are recognizing the sentiment behind the process of making music and spreading music education. It explores a deeper understanding of where we are coming from and where we are going with Playing For Change.
Can you describe what took place at the ceremony in Sweden?
Whitney: It was incredible! First, we walked the Polar Prize “red (it was pink this year!) carpet outside the Grand Hotel. Upon entering, we were ushered to a room for private cocktails where we met the Swedish Royal Family. After the pre-ceremony cocktails, we were escorted into the theater, where we were seated in the front row along with Grandmaster Flash and Anne-Sophie Mutter (the other laureates). The awards ceremony took place, a video of our work was shown and then we accepted the award for PFCF on behalf of all of the musicians, staff, program coordinators, friends who have been a part of our work for the past 18 years. It was extremely emotional, and very surreal, to accept this award from the King of Sweden! And in a room filled with such a rapt, passionate audience.
As an organization dedicated to changing lives and connecting the world through music, how do you hope to double down on your mission following this international achievement?
Mark: Fortunately for us Playing For Change was always a combination of a big global idea combined with a mission to make deeper personal connections and focus on one person, one child at a time…This rhythm gives us a chance to expand what is working and continue to grow our project while also maintaining deep personal connections with everyone we meet along the way.
How will the Polar Music Prize award support the Playing For Change Foundation and organization as a whole in the years to come?
Whitney: Well, first of all, the cash award of 100K is going to be a massive help in sustaining our current programs. We are excited to put the award funds to work immediately to guarantee that the work we have been doing in each program will be continued through the next several years. We will also be using the international platform of the Polar Prize to leverage new relationships into expanding our reach globally.
To Mark and Whitney, thank you for your years of dedication to Playing For Change. To all those who love and support the Playing For Change Movement, thank you for helping to make their dream a reality for all of us.
From an Iowa farm girl to the Berklee College of Music, and finally beyond as “Lady B”, bass queen of the Florida Keys, Claire Finley has amassed a wealth of experience in her time as a professional musician. Now, she has started a new chapter as lead bassist for the Playing For Change Band, touring in Bahrain, Brazil, and recently arriving in Australia for the upcoming Byron Bay Bluesfest this weekend.
To formally introduce our newest member of the PFC Band, we asked Claire to share her story.
Although a bassist at heart, Lady B’s first connection to music was through the piano, which she started “plunking out melodies” on by the age of four. From then on, Claire made the plunge into performance, practicing-traveling-and-competing her way in classical piano, knocking down 11 consecutive superior ratings by her senior year of high school. Beyond piano, Claire tried her hand at nearly every other instrument and opportunity she could, “playing violin in orchestra, electric bass in jazz band, bass drum in drumline/marching band, French Horn and percussion in concert band and electric guitar“. As a driven musician from a young age, she notes that she has her parents to thank for supporting her ambition and busy schedule.
Picking up the bass in fifth grade, Claire had discovered an entirely new medium for expression through the instrument and began playing in the church band and the middle school jazz band immediately.
“The Bass seemed to give me an outlet that the classical piano didn’t offer. My place in the classical world was about perfection….carefully emulating famous works by renowned composers and being judged on my interpretation of what was notated on the page. Although I had appreciated the meticulous and detail-oriented nature of the style, I knew there was another musical world out there where self-expression was welcomed and encouraged.“
It was only once Claire discovered her love for the bass that she came to the realization that music was going to be her life. She says, “I had finally found an instrument that resonated with my idea that music should be joyful, creative, and fun“. Since then, she has lived a musical life that is just that. She has always gone with where the music takes her, and as of most recently, it has brought her to new countries, new audiences and new experiences in her role with the Playing For Change Band.
When did you first hear about Playing For Change?
I first heard about Playing For Change several years ago, having seen a couple of the viral videos being shared by friends online. However, I didn’t realize these very moving videos were also part of a non-profit to raise money to support the creation and sustainment of music schools around the world. I remember being brought to tears, seeing so many different people from all over the world with different beliefs and cultures coming together to play the same song. A genius idea to promote world peace through music.
How did you eventually get involved with the PFC Band?
I was invited to attend and perform at the wedding celebration of my friend and PFC advocate, Savannah Buffet and her fiancée, Joshua. The special weekend finally came and there were lots of late-night jams with all the musicians in attendance during the celebrations. That’s when I ended up meeting Mark Johnson and Raan Williams and jamming with Robin Moxey, one of the producers and guitarists in the PFC band. We all hit it off immediately and musical magic was in the air!
Five months later, this incredible weekend morphed into the PFC crew coming to Key West, Florida to film and record ME for my very first appearance in a song around the world. I will never forget the feeling I had when we were setting up at my favorite beach with the recording gear and film crew. I felt like this was it…I finally found what I was supposed to be doing with my music. The idea that music is the only international language had always resonated with me…but this was a project that could actually prove visually and sonically that this theory was true.
Is this the largest band you’ve ever been a part of?
The Playing For Change Band is definitely one of the largest musical collaborations I’ve been a part of. While at Berklee, I participated in many performances with large groups but they were always one-off shows for special occasions. The difference from these experiences is that the Playing For Change Band is a family. It’s about creating a foundation of support to continue spreading the word of the movement throughout the world. Being a solid band unit allows us to build on this foundation and learn from each other constantly. Everyone hears and performs music differently. The opportunity to be surrounded by so many talented international musicians, all with different stories to tell, is truly a dream come true.
As an artist who routinely performs with many different groups, is there anything unique/special about the PFC Band that you haven’t experienced anywhere else?
Absolutely. Playing music for such a good cause, using my musical powers for the greater good of humanity, is an amazing feeling. The memories we are able to create while on the road are memories I will cherish forever. Even outside of the music our friendships are strong and we are there for each other. Having the opportunity to hone in on the African, Latin, Reggae, Blues, and other styles of music we play are very exciting. We are all learning together and teach each other. I’m pretty sure Mermans Mosengo knows everyone’s’ parts! If I ever forget or have a hard time with a bass line or rhythm, he is right there showing me the way. I’ve already learned so much in the short time I’ve been in the band!
What’s been the highlight of performing with the band so far, and is there anything that you’re most looking forward to in the coming months/year?
Since I joined PFC in October, I’ve already had the opportunity to travel to two places that I always wanted to go, Brazil and the Middle East. Now, Australia! Travel has always been a huge passion for me so being able to combine this with music and great people fills me with joy. I am thrilled and looking forward to continuing this adventure, traveling to even more places I’ve never been, and musically connecting with as many people as I can across the globe.
We heard that you recorded one of your songs with Mark Johnson and the PFC Band. Can you tell us more about “Run”, and what it was like to perform/record your song with the whole group?
‘Run’ was a song that I wrote with my friend Jason Lamson in my living room in Key West Florida. Feeling inspired to write more after a successful songwriting visit from Robin Moxey, I called up Jason and asked if he wanted to get together to brainstorm and try to write a song. He swung by with his notebook and showed me a lyrical melody idea he had, “I’m gonna run, as fast as I can”. That line inspired me. How cool would it be to write a song that focuses on running towards the good instead of away from the bad?
Robin helped me come to the realization during his visit that I had a story to tell and needed to tell it, so I did and it turned into ‘Run’. The lyrics of this song resonate with the feelings of fear and longing that I’ve experienced living the life of a musician and always striving to get to that next level. In order to pursue this dream, I needed to give up the comforts and financial security of the wedding band business, which scared me. But, there was something else out there. It was finally time to run towards all those positive opportunities and take a chance for something even better, which ended up coming to complete fruition when I became a part of the Playing For Change Movement.
First hearing the song performed live by the band was an overwhelming and emotional experience. To have created something that has the chance of inspiring others to “dream big and take chances” fills me with such joy. Another big moment for me was when we were at 2 Seas in Bahrain working on the official studio version. Titi Tsira and the rest of the band put their magic touch on the track and just blew me away. Even down to Merman’s perfectly timed vibra-slaps. Hahaha… it was a moment I will never forget.
What does Playing For Change mean to you?
The entire Playing For Change Movement resonates in a huge way for me. Our musical voices are so much stronger together than alone. United, we have a much better chance of actually being heard by the rest of the world. The opportunity to SEE the change, and BE the change with such an incredible group of people is an honor that I will never take for granted.
Are you working on anything else right now that you’d like to share with us?
Currently, in between PFC adventures, I try to fill my life with experiences that will help facilitate creativity and inspiration to write more songs! The life of a musician is never boring! ; )
Thank you Claire for sharing a glimpse into your life, and thank you for everything you bring to the Playing For Change Band!
PFC co-founder Mark Johnson was recently featured on the Inspired Money podcast with Andy Wang. Check out his interview below where he discusses how the playing For Change movement began, the power of music, and the amazing work the Playing For Chang Foundation is doing all over the world!
We are humbled, honored, and grateful to announce that our Playing For Change Foundation is a 2019 Polar Music Prize Laureate along with hip hop pioneer Joseph Saddler, known as Grandmaster Flash, andviolinist, Anne-Sophie Mutter. The Polar Music Prize is an award that crosses musical boundaries; celebrating the power and importance of music by internationally recognizing excellence in the world of music. Past laureates include Sting, B.B. King, Yo-Yo Ma, Miriam Makeba, Metallica, Elton John, Dizzy Gillespie and more.
To every musician and their communities, and everyone around the world who’s supported the Playing For Change Movement, THANK YOU!!! This award is not just our award, it belongs to us all.
Through the power of music, we can continue to change the world; one heart and one song at a time!
A Brother’s Fountain and their Journey to South Africa
The Playing For Change Movement grew from the belief that we are all connected through music, and it is the universal language that is able to cross borders, cultures, and continents, uniting us as one human race. As we continue our mission to inspire peace through music, we are thrilled to share the journey of Colorado-based folk group, A Brother’s Fountain, as a few of their members embark on an adventure to South Africa to put the power of music to the test!
Beginning January 24th, A Brother’s Fountain will set out for South Africa. Bringing with them no food or money, they will be relying on their instruments and the kindness of others to support them throughout their month-long stay. During their journey, the band will travel along the coast from Durban to Cape Town, stopping in Gugulethu to visit the Playing For Change Foundation’s Imvula Music Program along the way.
When we asked what inspired them to take on this adventure, their response was:
“To write an epic story for ourselves, and not to do it in a manner that is necessarily traditional or comfortable. To be taken into a foreign environment with little resources or local knowledge so that we could see if we could truly connect with people and survive through music.”
-A Brother’s Fountain
Composed of seven members and countless collaborators, A Brother’s Fountain has developed “a folk-inspired genre that you’ve always wanted to hear, but never knew existed” (A Brother’s Fountain). Beginning on the street corners in Fort Collins, Colorado, this group of friends and musicians discovered a shared passion for music, community, and nature, inspiring them to spread their message and experiences with people from around the world.
The band features Ryan Guillen, Roel Calvillo, Bret Rindt, Graham Good, and Chris More, and was founded by brothers, AJ and Justin Fountain, (hence, A Brother’s Fountain). Relying on a variety of instruments, from drums and guitars, to the mandolin, cello, banjo, and some sweet sweet saxophone, the brothers bring a soulful balance to these sounds with their unified voices and meaningful lyrics.
Heading to South Africa will be Justin, AJ, and Chris, along with Christopher Burkholder, a fellow musician, videographer, and friend. Together, the four had some hopeful plans and perspectives to share for the trip ahead:
Day 1, upon arrival, where do you go? We arrive in Johannesburg and then we’ll take a domestic flight down to Durban which is where our journey will begin. From there we will likely walk around town to get a lay of the land. We’ll scope out some good places to busk, and probably ask around for spots we could camp on the outskirts of town. We do have a couple of connections in other parts of South Africa, but none in Durban yet, so it should be an interesting start to the journey for us!
What instruments will you be bringing? We were graciously donated instruments from Guitars For Glory and Sweetwater. We have an alto saxophone, a mini guitar, a baritone ukulele, some harmonicas and a slew of improvised and hand held percussion instruments. We’re excited to see what sort of new sounds we can create with this arrangement!
How do you plan to meet new people? We hope to meet people by playing music and being friendly. We love people and hearing people’s stories, so we’ll try to engage with strangers every day. Busking on the streets and smiling a lot is going to be our best ticket to meeting new people.
Do you hope to be recording any particular songs of yours?
Yes, we hope to record 5-10 songs from our journey which would include songs already written and songs that we anticipate being birthed on the trip.
Where do you plan to visit? Any destinations in mind?
We’re most excited for the towns that are a little more off the beaten path with a slightly slower pace of life. We’re also really stoked to visit Cape Town and connect with some folks there.
We’re excited that you will be visiting the Playing For Change Foundation’s Imvula Music Program, what do you hope to learn and accomplish at the school?
We’re are beyond thrilled to be visiting the Playing For Change music school in Gugs! We’re so appreciative of this connection. The biggest thing we hope to accomplish there is to just have fun with some South Africans at the school. We’d love to help out wherever we can, and it sounds like we’ll be able to play some music and possibly teach a class with the people there which is awesome. We also can’t wait for the opportunity to learn a little bit more about the music culture of South Africa and witness it all in action at the school!
What will make this trip a success in your eyes?
Success in our eyes is coming home having learned about life from each other, from God, and from the South Africans. Judging by the fact that we haven’t even left yet and have already learned a lot means we’re already poised for success! We’re a group of normal dudes who really want to squeeze all the juice out of life and who want to become better, more loving humans every day -that is ultimately “success” to us. We think this trip will help us do exactly that.
And before you go…
Will you be giving any updates during your journey for people to keep tabs on?
We will be uploading pictures, videos, and stories to our band Instagram throughout the journey. Our band Instagram is @a.brothers.fountain
But most of our documentation will be in video form for a short film documentary that we’ll put together after the trip.
If you’re interested in hearing more from A Brother’s Fountain during their hiatus, check out these videos below:
Upon their return, we will be reconnecting with A Brother’s Fountain to learn about their travels, the people they met, and the experiences they had. Until then, we wish the band safe travels and good luck for the adventure awaiting them.
Los Angeles, CA, August 22, 2017 — Playing For Change, the multimedia company responsible for the popular ‘Songs Around The World’ video series, has announced it will host WE ARE ONE, a concert benefitting the Playing For Change Foundation and celebrating 10 years of positive change through music. Official partners for the event include Los Angeles’ premier rock radio station 95.5 KLOS, LA Weekly, and Japan-based music app Nana. The concert will take place on Tuesday, October 3, at the historic Mayan Theater in downtown Los Angeles and feature performances from The Doobie Brothers members Tom Johnston, Patrick Simmons, and John McFee; as well as Paul Barrere and Fred Tackett from Little Feat; The Playing For Change Band, that features 10 respected musicians from 10 different countries; world-renowned drummer James Gadson; The Ambassador of Soul, Ellis Hall; legendary harmonica player Lee Oskar; and more. Ticketing options include an exclusive VIP experience with a pre-show meet and greet reception with The Doobie Brothers and musicians, bar offerings, a priority seating area, and VIP gift bag which includes a commemorative poster. Tickets are on sale now athttps://tickets.alistixs.com/event/weareone
Playing For Change has garnered much success over the years by combining musicians from all walks of life, all over the world and showcasing music’s unifying power. Their videos have more than 450 million total online views, with their first ‘Songs Around The World’ video, “Stand By Me,” accumulating more than 100 million views on YouTube since its release in 2008. Artists such as Keith Richards, Bono, Jack Johnson, David Crosby, Jimmy Buffett, Sara Bareilles, Manu Chao, and many others have participated in these multi-cultural videos performing songs such as Bob Marley’s “One Love” and “War/No More Trouble,” Otis Redding’s “(Sittin’ on) The Dock of the Bay,” and John Lennon’s “Imagine.” Playing For Change’s new record, being released next year, features The Doobie Brothers along with more than 20 musicians from across the globe in a Song Around The World version of the band’s iconic hit song, “Listen to the Music.” The video for this song will be premiered at the show on October 3rd.
The Playing For Change Foundation, a separate 501(c)3 organization, was established in 2007 in order to give back to the communities of the musicians met while filming these videos. Now embarking on its 10th year, the foundation has developed 15 music programs in 11 countries including South Africa, Rwanda, Nepal, Thailand, and Argentina, and serves more than 1200 children. All proceeds from the WE ARE ONE benefit will support free music education as well as supplemental primary educational support, and life enhancement services provided by the Playing For Change Foundation and assist in its effort to serve even more communities.
“When one thinks of the thousands of children around the world positively impacted by the Playing For Change movement, gaining free access to music education in their own homelands, the love over a decade is simply immeasurable,” said John McKenna, Executive Director of Playing For Change Foundation. “What better place to celebrate than right here where it all started? We look forward to an unforgettable evening of joy, celebration, and recommitment to the children everywhere, through united love and song.”
“This concert represents 10 years of traveling to over 50 countries connecting the world through music. From the streets and villages to the stage to the hearts of the people, Playing For Change,” states Mark Johnson, Co-Founder of Playing For Change.
A recent comprehensive evaluation of PFC Foundation programs shows evidence of success, and we are inspired by the positive feedback from program participants. We are pleased to share with you some of what we heard and observed: the change in action.
When you support Playing For Change Foundation, you are making this kind of change possible for students around the world, and the communities they live in. Thank you so much!
Here’s what the students surveyed had to say about their experience in PFCF music programs:
See the change in action:
One love from Playing For Change and PFC Foundation!