After graduating from Hamilton College, Doug began his career developing integrated marketing platforms for CNN and then TNT/TBS Sports clients (e.g. NFL, NBA, NASCAR...). After three years, Doug accepted the offer to establish the Los Angeles office for AtomFilms where he developed and funded some of the first sponsored entertainment films, games, and user-generated content initiatives online. After helping AtomFilms and later, Shockwave.com establish these pioneering initiatives, Doug left to pursue his true passion of producing socially conscious entertainment while continuing to provide online marketing solutions to numerous cause-driven companies, non-profits and organizations with New Media Strategies, and currently, Blue State Digital.
Upon learning of Mark and Whitney's mission to connect the world through music in 2001, I immediately understood the impact Playjng for Change would have by bringing people of different cultures together through our shared language of song. After participating in our first "Song Around the World" shoot where Roger Ridley performed "Stand By Me" in Santa Monica and discussing Mark's pioneering vision of taking the song around the world for other musicians to add their part, I knew PFC would be a powerful instrument of global understanding that would inspire people to appreciate our shared humanity.
